OPADE-EORNA 2021

2 Congress Days 3 Participants 473 Sessions 15 EORNA Highlights at a Glance: Challenges How OPADE's omnichannel strategy was utilized to increase engagement at the EORNA (European Operating Room Nurses Association) Virtual Congress 2021 EORNA has been the influential voice of perioperative nurses in Europe for over 40 years. Their biennial congress is the central forum for continuing medical education in their association Historically, nurses do not engage in the conference setting to the same degree as many other participant groups. Busy nurses require an engaging programme made available at a time that works for them General lower digital event technology experience level in these participants results in low input levels. Lack of experience with the interface leads to reduced feedback. Mainly holding discussions within their workgroups leads to low engagement rates. Shift work makes scheduling the event at a good time for the target group difficult.