OPADE - DES

2 Introduction More than almost any other topic in recent years, digital transformation has impacted the format of the Meetings, Incentives, Conventions and Exhibitions (MICE) industry The future of the event industry clearly involves a digital component. Event planners are being called upon to combine online and offline experiences in an efficient and user-friendly way To actively advance our clients’ digital transformation, OPADE relies on the continuous expansion of its digital expertise Among other avenues taken, Opade turned to the Professional Convention Management Association (PCMA). Their Digital Event Strategist (DES) certification has exposed our teams to even more ways to design effective and highly interactive online gatherings. About PCMA PCMA - Professiona Convention Managemen Association - is an international business network of the event industry with over 7,000 members in 37 countries PCMA is the world’s largest network of business event strategists.

RkJQdWJsaXNoZXIy Mzc2ODc=